Last Updated: December 14, 2024
At Smile Perfection, LLC (“Company,” “we,” “us,” or “our”), your privacy and trust are our priorities. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you interact with our website, services, and communications (collectively, the “Site”). It also describes your rights under HIPAA, American Dental Association (ADA) guidelines, New Jersey state laws, New Jersey State Board of Dentistry regulations, and other applicable federal and local laws, as well as how we comply with Google reCAPTCHA terms and privacy policies.
By using the Site, you agree to the terms outlined in this Privacy Policy. Updates to this Privacy Policy will be posted with the date of the last revision. Continued use of the Site after changes constitutes your acknowledgment and acceptance of the updated terms.
What Information We Collect
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, and mailing address.
- Account and Transaction Data: Appointment details, payment history, and associated records.
- Internet Activity: IP addresses, browser type, device information, and interactions with the Site, collected via cookies and similar technologies.
- Audio or Visual Information: Recordings of customer service calls, voicemail, or other interactions.
- Behavioral Insights: Preferences, interests, and profiles created based on your Site usage.
Sources of Information
We gather this information from:
- You Directly: Information provided during appointment scheduling, surveys, reviews, or inquiries.
- Automatic Data Collection: Technologies such as cookies, tracking pixels, session replays, and web beacons.
- Third Parties: Business partners, advertising platforms, and referral sources with your consent.
How We Use Your Information
Your personal information is used for the following purposes:
- To Provide Services: Schedule appointments, process payments, verify insurance, and communicate with you.
- To Comply with HIPAA: Protect your personal health information and ensure compliance with all dental privacy standards.
- To Enhance User Experience: Understand user trends, improve Site usability, and personalize your experience.
- To Market Services: Send promotional emails, offers, and information about new services (with your consent).
- For Security: Protect against unauthorized access, detect malicious activities, and prevent fraud.
- To Comply with Legal Obligations: Respond to inquiries from regulatory or legal authorities, including the New Jersey State Board of Dentistry.
How We Share Your Information
We may share your personal information under the following circumstances:
- Service Providers: Vendors who assist with marketing, payment processing, IT support, or dental software solutions.
- Advertising and Analytics Partners: Third-party platforms for interest-based advertising and data analytics.
- Legal and Regulatory Entities: For compliance with legal obligations, law enforcement requests, or to protect the rights of Smile Perfection, LLC.
- Business Transactions: If involved in mergers, acquisitions, or other corporate transitions.
We do not sell or rent your personal information to third parties.
Your Rights and Choices
As a U.S. or New Jersey resident, you have the following rights under applicable laws, including HIPAA and the New Jersey State Board of Dentistry regulations:
- Access: Request a copy of the data we have collected about you.
- Correction: Request corrections to inaccurate or incomplete data.
- Deletion: Request the deletion of your personal information, subject to exceptions under HIPAA or other laws.
- Opt-Out: Unsubscribe from marketing emails or reply “STOP” to text messages.
- Cookies: Manage cookie preferences through your browser settings.
- Non-Discrimination: You will not be treated differently for exercising your rights.
To exercise these rights, contact us at [email protected].
Security of Your Information
We implement administrative, technical, and physical safeguards to protect your personal information in compliance with HIPAA and New Jersey State Board of Dentistry requirements. However, no system is entirely secure. In the event of a data breach, we will notify affected individuals and regulators as required by law.
Third-Party Services and Links
Our Site may contain links to external websites or services. These third-party platforms operate independently and are governed by their privacy policies. We encourage you to review their policies before sharing any personal information.
Use of Google reCAPTCHA
To protect our Site from spam and abuse, we use Google reCAPTCHA. By using our forms, you agree to the following:
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Google Privacy Policy: https://policies.google.com/privacy
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Google Terms of Service: https://policies.google.com/terms
Google reCAPTCHA may collect your device and browser data to determine whether the form submission is human. This information is used solely for security purposes in compliance with Google’s privacy standards.
Children’s Privacy
Smile Perfection, LLC does not knowingly collect or solicit information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child, we will delete it promptly. For more information about children’s online privacy, visit: COPPA.
International Data Transfers
Your information may be processed in the United States or other countries where our service providers operate. By using the Site, you consent to such transfers and acknowledge that the data protection laws in these locations may differ from those in your country.
Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us at: